If you use a service like Constant Contact for your email blasts, you may not be getting as much of an audience for your message as you’d wish.

Here’s why… and an easy fix!

Tweaking E-Mail for the Mobile Age

Ever since e-mail programs gave users the option of blocking images, many organizations have added short notes to the top of their messages—variations on “Trouble viewing this e-mail? Click here”—to direct recipients to online versions of the e-mails, images and all.

But while the notes make sense for people who read their e-mail on desktop computers, they can reduce the number of people who open the message when checking e-mail on mobile devices, says Holly Ross, executive director of the Nonprofit Technology Network.

She says that if someone is checking e-mail in a preview pane on a computer, they’ll usually be able to see enough of the message to know what it’s about.

“But on a mobile device, often all you see is a name, some part of the subject line, and then you see, ‘E-mail not displaying correctly?’ and that’s about it,” says Ms. Ross. “It doesn’t give the mobile user very much information about whether or not they want to open that e-mail.”

Here’s the line in an issue of USED ain’t seen nothin’ yet, the TGtbT.com e-newsletter