Auntie Kate The Resale Expert

Are you ready for another “national shopping holiday”? According to the New York Times,

Teen Vogue magazine, published by the Condé Nast division of Advance Publications, sought last year to make back-to-school even bigger with an elaborate promotion to turn the second Saturday in August into a national shopping day. The event on Aug. 11, 2012, called Back-to-School Saturday, was deemed popular enough to bring back this year, on Saturday, Aug. 10

Admittedly, this date is somewhat random, given that schools across the nation start on different dates. But all resale shops, even those who sell furniture (after all, a student needs a desk and a comfy place to play with their phone, and think about dorm rooms!) , agree that B-T-S can be a good driver of sales.

Here’s the Teen Vogue site. And take a look at the national brands who’ll be putting major bucks out there to motivate your customers.

And here’s Back to School articles from Too Good to be Threw to inspire you.

What will your business be doing to take advantage of what will probably be a big advertising push?