Isn’t this a fun get-involved social media idea?

Turn the tables on your clients by asking them to help YOU choose an outfit. You could post any event such as your family reunion, a staffer’s cousin’s wedding, your kids’ first day at school… even a first-dinner-you-make-the-in-laws tabletop! Get folks to vote, ask them to ask their friends which of the 3 choices they’d go with. And don’t forget to watermark the photos, so your shop name, contact info gets “shared” around!

To keep the conversation going, I’d post 3 wildly-different, highly eye-catching, imaginatively accessorized outfits. You WANT them to react strongly to the choices, that’s what makes it worth sharing! So when making your selection,

think DISPLAY not humdrum!

Nothing says you’ll actually HAVE to wear the leopard outfit to your son’s graduation from West Point, no matter the 692 people who liked it the best.

Thanks for the idea, Arc’s Personal Shopper person!