Amongst the small, medium, and large consignment, resale and thrift shops, I see an alarming lack of knowledge on how to truly communicate via print, whether it’s a newspaper ad or a simple flyer for your shop.
If you understand that spending all your marketing energy on Facebook and the like is missing a vast number of potential customers and want to sharpen your ad-writing and ad-designing skills, here’s a good beginner’s guide to ad creation.
And best of all… assuming you have a word-processing program… making an ad costs nothing! Putting out a flyer costs very little… and using well-circulated, community-involved local papers for advertising is surprisingly affordable. Not so the big city-papers, but hey, who reads those anyway?
Read the simple pointers on creating an effective small-business ad.
Auntie Kate The Resale Expert 