I’ve shared this with you before… share it with your employees and volunteers.

If your consignment, resale or thrift shop uses Facebook to gain attention for the business, do your staffers share these posts with their FB friends?

Why not?

Of course, you can’t “make” them intermingle their professional life with their personal life… and no doubt there are staffers in some shops whose Facebook “personality” would fry your brains…

but if you expect them to recommend your shop to their friends and to speak well of the place they work, wouldn’t you expect them to boost the business once in a while on their social media?

Why not suggest it, next time you’re doling out those bonuses for beating the sales figures you’ve set as a goal for the day, week, month?

“Gosh, look at what we’ve profited from increased business this week. Bet it was those shares you guys gave the shop on your Facebook pages… well-done!

Or, of course, the alternative. “Gee, we didn’t make our projections last month. I’m just wondering if we’ve all been sharing the social media about the shop that [I / we/ Sam over there] works so hard on… what do you think? A “share” here and there? Could that be your social media motto to keep your job rewarding?”

BTW, click through on the graphic above to louisem.com. I think you’ll find her entire blog most helpful, if you’re spending a lot of time making social media pay off in your shop.

So what do you think? Is asking those who work with you to help promote the shop online, just as you expect them to speak well and often about the shop in real life, a reasonable thing for a boss to do? Or are there reasons you don’t want to ask this of them? Comment below, if you have an opinion you’d like to… well…

share.