Used to be, you had to rent a billboard, buy a display ad, pay for air time on the radio and TV. Well, you still need to do all that, but many consignment, resale and thrift shopkeepers are relying heavily on social media, email, and their web sites or blogs to carry the largest share of their out-of-the-store salesmanship.
But crafting a message that will mean something on each of the platforms can be confusing. Here’s Vertical Response’s infographic to help you!
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Auntie Kate The Resale Expert 
Inspired to respond? React? Rebut? Just feeling chatty? Go ahead, use that nice keyboard in front of you...