Good article on how often you can send emails to your mailing list without annoying them. And how many of these emails can be direct sales pitches without turning your followers off? The author (more…)
Archive for September, 2013
How often to send emails to your shop’s list.
Posted in Shopkeeping talk, tagged email, resale shopkeeping, small business, web on September 22, 2013| 4 Comments »
A formal affair in your consignment or resale shop
Posted in Shopkeeping talk, tagged promotions on September 20, 2013|
You don’t have to go to this extreme 😉
To promote homecoming or prom dresses or even glitzy New Year’s Eve outfits during an event, (more…)
When is it important to remind them what shop they are in?
Posted in Shopkeeping talk, tagged profit on September 18, 2013| 3 Comments »
Have you invested in a branded door mat?
If you have, or if you’re thinking about doing so, how would you place your mat? (more…)
How good a boss are you?
Posted in economics of resale, Shopkeeping talk, tagged employees, small business, success on September 17, 2013|
It’s a given.
If you are a consignment, resale or thrift shopowner, you are going to be a boss.
If not right away, pretty darn soon. There’s just too much work (more…)
When in doubt, sing the alphabet song
Posted in Shopkeeping talk, tagged consignment, consignors, customers, daily operations, profit, resale shopkeeping, success on September 16, 2013| 17 Comments »
WHAT’s productive when?
That’s a tricky question in our industry. After all, we have a minute-to-minute balancing act between incoming goods and shoppers… so which is more productive to ongoing success and profit
right this very minute?
Working with consignment, resale, and thrift shopkeepers I remind them that their merchandise is worth zero until someone buys it… so there is a priority which is always true.
I like to teach the mantra PQRST to help them decide focus on what to do moment to moment:
PQRST
= People and Quality (of interaction) first… Resale Stuff Thereafter!
ÂWhat do you think? Would this be a valid part of not just your staff training, but your shop’s “corporate culture”? Agree or disagree? Let’s hear it, in the comments…
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