Auntie Kate The Resale Expert

Why not turn the tradition of year-in-review holiday letters, usually sent from one family to another, into

holiday greetings from your shop?

 (click the graphic to see ALL the Holidays in Resale ideas on the TGtbT.com Pinterest Board)

You could use such a letter as:

• Your holiday greeting in direct mail (consignors, sellers, donors, customers, business neighbors)
• A month-long bag stuffer
• As the contents of your “take-one” baskets around the shop
• As your check enclosure in December and/or consignor check mailings
• A Get-To-Know-Us handout to new suppliers for at least the first 3 months of 2014!

Play around with the idea… wouldn’t it make your perceived business image a lot more local and friendly to your clientele?