Maybe you should ask Santa for a video camera for Christmas, if you want to make your consignment, resale, or thrift shop
shine online.
Then all you have to do is find an eleven-year-old elf to help you edit and publish!
Some resources that will have you ready to produce videos for your business:
Vertical Response’s suggestions
No video camera? You can still (there’s a pun there) make a video!
How video is important not just online, but in your store
And some examples you can learn from, from our industry peers:
A video for a shop contest and a fun “10 tips” video
A collection of ideas Auntie Kate posted about videos
And even a nice, polite way to tell donors how to donate to a NFP thrift shop
Santa the Photog illustration from here.
Auntie Kate The Resale Expert 
Inspired to respond? React? Rebut? Just feeling chatty? Go ahead, use that nice keyboard in front of you...