Auntie Kate The Resale Expert

Do your window displays grab pedestrians as they walk by? Here’s one that would…

let’s examine how it illustrates some basic display window ideas that are quick, inexpensive, and simple to do.

TGtbT.com, Too Good to be Threw, uses a fab photo (alas, cannot find the originator of the photo which I found a while back on Pinterest) to illustrate some display concepts for consignment & resale shops:

A: Try a  one-note display window. Handbags… JUST handbags.Or you could do side tables or shoes or flower girl dresses. You don’t have to tell the whole story of your shop… just intrigue passers-by enough to get them to come in and see your shop.

B: Kraft-paper-wrapped boxes as risers.Varying heights are a must in any display, especially one like this with more height than width. A variety of sturdy boxes, here wrapped in blend-into-the-landscape Kraft paper, are an essential display prop. (Tip: Use boxes open on the underside… that way, you can nestle for storage.)

C: Triangles: Always use odd numbers of things. In a display, use threes, arranged in an acute triangle. Here, the pile of risers and their displays are in a triangle whose apex points to the upper display of the three dress forms…. whose apex points DOWN to the lower half of the display.

D: Color distribution. Squint: see how the darks are distributed, as are the “neutral” prints.Putting too many darks close together gives a “hole” in the display… and too many lights would steal the spotlight from the entire picture. Distributing lights and darks leads the onlooker’s eye all through the display… to find the One Perfect Purchase for her!

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