If you want to sell more, give your fans more ways to use what you’re selling.
Reimagine a piece of merchandise in your shop.
Turn a drab dresser into something with WOW factor, or reuse one of those dangerous cribs for a youth desk. Make a wedding dress into a christening gown. Whatev. Point is, to show your social media audience that they too can be creative when they find something interesting in your shop.
Document your transformation with how-to photos and post as a series on your blog, web site, social media.
Don’t have any way to do that? Turn your series of photos (3-5 is the ideal number, with captions of course) into a broadcast e-mail with the subject line: “MyShop is Playing Around… Come Join Us!”
Auntie Kate The Resale Expert 
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