Auntie Kate The Resale Expert

Clever way Hallmark has of diverting the browser’s attention from something that is not available and helping them focus on something else to buy today:

Okay, it’s cute, but maybe you’re wondering how to use it in your shop?

• If you’re low on couches, show pairs of chairs (or just related styles of chairs) and add signage: Couches are overstuffed. Chairs are friendlier. Try this combo in your (home, living room, sun porch…)
• Not many formal gowns? Add separates and use your signholder to say Choose a blouse, choose a bottom… you can mix it up after the big occasion, and actually wear them AGAIN!
• Not enough backpacks? Fill in with strollers. Give your back a break… roll the kiddo around on wheels.