Auntie Kate The Resale Expert

Okay, so you’re up against the Big Guys. Everyone’s out to grab shoppers on the Black Friday, Shop Small Saturday, Cyber Monday (why doesn’t that Sunday gets its own moniker? Dunno.)

So what can your little shop do to get shoppers into YOUR place?

How about something that’s readily available (it’s always a challenge running a shop, so you maybe didn’t plan ahead), inexpensive (gotta be careful not to give away the profits ’cause that would be silly), easy to do (never enough hands on deck, are there?) and most of all, important in this day and age of social media

visually stunning?

How about free gift wrap? Even if you haven’t bought gift bags and colorful tissue wholesale ahead of time, you can find some good-looking material at the dollar stores. Choose colors, patterns, styles that fit your branding, display empty gift bags throughout your shop (don’t neglect the window and the shoo entry/ landing pad), and talk it up on all your online outlets.

“Free gift wrap” also has the vitally-important sub-message of “yes you can buy holiday gift items in our resale shop”… which you and I know, but the general public might not realize.