That would be your broadcast email. It can work wonders, getting folks in to shop. But so many shops don’t promote this wonderful customer benefit as much as they could.
Do you hesitate to ask customers in person, face-to-face, to join your shop’s e-mail list?
Would you like a template for a script you (and your staff!) can use? Here’s one.
Or you could have a prize drawing with winner(s) announced via email. Or get their email when you make customers a valued member of your FBC rewards program. Or bribe ’em: send them a coupon as their first email from you.
And, BTW, are you a proud recipient of Too Good to be Threw’s email? All sorts of news, resources, sometimes even a special offer for shopkeepers. Join here. If you don’t find our emails useful, you can unsubscribe any time. But we’re guessing you’ll love ’em.
Auntie Kate The Resale Expert 
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