Auntie Kate The Resale Expert

Does your consignment, resale, or thrift shop have a purpose? A mission statement?

If you’re kinda unclear what goes into a mission statement, here’s an entertaining 3-minute video.

And what, really, is a mission statement? Is it your tag line? It could be, but you’ll want to take it one step further if you want to use it as your company’s guidelines for molding your company culture and procedures. Check this out.

How do you like mine? I got a little carried away with the Ps and the REs, so if I tried to make this into an elevator speech I’d probably fumble… but I like it.

And if you’re happy with your mission statement but want to think further about your business logo, heed to wise words from a designer here.