It’s funny, how a simple email subject line can make you feel really, well, close to a company.
This is a simple acknowledgement that my e-order is being fulfilled. Thousands of companies send out hundreds of thousands of acknowledgement emails a day. But the message I got is
You have great taste!
And isn’t that a nice compliment to receive? Try it today on those folks who come up to your sales counter and give you their money. Watch them light up. Feel how much warmer they’ll feel about your shop.
Auntie Kate The Resale Expert 
I genuinely compliment people’s purchases or tell them how much my staff members admired something they are purchasing. Or, since everything is donated, I’ll tell them about the people who donated. My fave is the extended Italian family who lived in an apartment building with their pasta factory behind the apartment building in the mid 1900s. It was in our Shop’s neighborhood, so it’s even more meaningful.
I LOVE stories behind the things I’m buying. (In fact, sometimes I’ll make the stories up myself 🙂 )