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Archive for the ‘Kudos: Ideas to inspire!’ Category

Kudos to Lina Beth in Ocala FL for saying a nice goodbye to her customers… and for

reinforcing the name of her shop

at the same time with this lovely sign above the shop door. THANK YOU FOR SHOPPING AT LINA BETH

Such a simple way to get your shop name out there while saying goodbye and thanking shoppers. She’s not taking a chance that her fans will have to say to their friends “oh you know, that nice shop down over there, it’s Linda’s or Beth Ann’s or some name like that?

Notice that the shop reinforces its name in the signage seen as customers leave the shop.

See more brilliant ideas from shops that have received a Kate’s Kudos.

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Now we all know that we need scads of traffic to make our bag sales work. And that means, we have to make SURE that those who follow us on social media will REMEMBER our upcoming sale.

And we hope to, also, get (more…)

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Vignette designed by students at Consign to Design Knoxville TN

The program was part of a September 2016 competition that was featured in local TV and which won a national award.

Consignment and resale shopkeepers often dream of having interns from local schools lend them a hand in their shops. But the logistics can be baffling.

Kristi Hickey and husband/ business partner David, owners of the 28,000 sq.ft. (more…)

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If you’re opening a new store, remodeling, or simply switching seasons or doing a window display… let your social media followers watch as you do so!

Here’s ourKudos “winner” who made a 41-second video about their new store from a series of still shots taken as they worked.

Involve your followers in your business with just a few dozen shots, and see how much more loyal they are to you!

Need some more BRILLIANT ideas I’ve found for your shop? Here’s our “Kudos” category!

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Okay, I get it.

Your shop’s so busy, you’re lucky to snap a shot and post it on social media, yet alone do as Kate suggests: brand your photo with your shop name.

One more step is just one step too far? Don’t care to take the time to let folks know that it’s a photo from YOUR business?

Then do asRose Marie Banner does here on her Instagram.

Put a SIGN in the darn photo.

Kudos to Rose Marie!

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Nothing’s more timely, than a social media post showing what to wear this weekend!

Here, Designer Renaissance has a suggestion for the perfect picnic outfit. (And yes, they listed brand, size, price.)

 

A Closet Affair had a flat-lay outfit that would be perfect for that picnic, or any casual Saturday get-together.

What kind of outfit could you get together and show your followers for next week? What’s happening that your customers will be thinking about?

  • A ball game down at the park?
  • A festival?
  • A local celebration, event, parade?
  • Maybe they’re thinking of visiting the newest chic restaurant? (Great opportunity to cross-post and cross-promote there!)
  • Or hike the local state park, go to a carnival… or just take a drive in the country?

The key to this idea (besides, of course, letting them know sizes etc., and telling them that there’s lots more choices/ come in and let us outfit you) is painting a picture with a few words:

Feel the wind in your hair when you’re wearing this Trip to the Country outfit (convertible optional but recommended!) from MyShop

Oh yeh, and don’t forget (as our two lovely shops did here) to include your shop info in/ on the picture. When enchanted Facebook or Twitter or Instagram followers share your wondrous outfits with their friends, you wanna get your name out there, don’t you?

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Videos are a great way to promote your business, and can be used over and over again, anywhere from TV commercials to social media nudges. Producing a professional video is a wise investment, but deciding on a script is an important decision best NOT left to the videographer. Here’s some great videos from Reclamation, a shop in Bedford PA, that might inspire you to write a script that shows your business just the way you want!

 

 

Here’s another cute video from the same shop. I couldn’t find it anywhere but Facebook: https://www.facebook.com/shopreclamationconsignment/videos/vb.1603821236510926/1797374680488913/?type=2&theater

Great inspiration, aren’t they? If you have videos promoting your consignment or resale shop, feel free to share them below, in the comments section.

And be sure to follow and thank Kristi¬†Hillegas, owner of Reclamation. Here’s the shop’s web site and Facebook page.

(Please note that “swipe file” doesn’t mean you literally SWIPE the script, camera angles, etc… it means you’re filing away good examples that will inspire you to your own creativity!)

Need more inspiration to run your shop better/ easier/ more profitably? Check out all our Kudos posts and our Products for the Professional Resaler!

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