Wow, look at these GREAT results, only 40 minutes into a shop’s live Facebook video!
The shopkeeper wasn’t actually selling, as in “drop your email”… in fact, she wasn’t even mentioning prices of the goods she was selling, but rather showing us some really nice pieces.
I’m guessing she wanted to spread the word
about her shop and its wonderful goods, by having a “like, comment, share” contest (winner would receive a nice piece of merchandise) to spread her video to her fans’ friends, followers, and so on. And it looks like, in just the first 40 minutes, she was succeeding!
3,600 views, 484 likes, 457 comments, 450 shares in just the first 40 minutes, on a holiday weekend Saturday morning! That’s a lot of basically free publicity for her shop!
So what’s the problem, Kate?
Alas and alack: during the video there is nothing to indicate what shop it is... no backdrop with shop name/ location/ FB or web site address. There is also no mention of prices. A designer bag or incredible piece of clothing is all very well, and admirable, but we as resale shopkeepers know that the true motivation that will get potential buyers in.. is price. There is
zero Call-to-Action.
So while this shopkeeper did a wonderful job on camera (and there were some great pieces she showed us with enthusiasm and charm), she failed to put enough thought into how to reach her goal, which I presume to think was to build recognition of her business and its well-priced merchandise, and to get some of those almost-4000 people into her shop to buy.
Such a shame.
Auntie Kate The Resale Expert 
Wondering what the video was.
From my phone, I can’t see the video 😦
LikeLike
Thanks for checking in on the blog. Whose video it was isn’t important, and there’s no sense in embarrassing the business. The point is that all those folks who saw/ shared/ liked… didn’t know what shop it was, either.
LikeLike