Auntie Kate The Resale Expert

Here’s an email subject line that caught my eye today:

“Gorgeous Gifts and Goodies Under $350!”

Now, wouldn’t that be a great opportunity for YOU to get your email list folks thinking about shopping in your shop for the holidays? You could link to a gallery of product photos... a collage… a Facebook album or Instagram or Pinterest or blog entry.

Or for the time-pressed, just put the pix in your email… then (of course) link the email to your social media.

Choose a price point that would be reasonable for your clientele… not too high, not too low. You want to show value, not how cheap they could be, ’cause holiday gift-giving is all about the delight, not the savings.

Then, closer to December 25? Do a repeat with “stocking stuffers” for a lower price point. If your clientele is anything like me, around that time I’m always worried that I don’t “have enough”!