Auntie Kate The Resale Expert

Jackie Hersey of Beverly Bootstraps in MA, asked this question online:

Photo from mannequinmadness.com

We are thinking about doing a “Dress a Mannequin” contest. It would model after Guy’s Grocery Games (Food Network). Each contestant would have 15-20 minutes to “shop” & dress a mannequin. They would each have one life-line opportunity to ask the opinion of Candy, our staff person who does most of our merchandising. The ensemble would have to include accessories. A panel of judges (folks from the community) would determine the winner. This is a very early stage idea so I am asking if anyone else has done something like this before and if there are any suggestions. Input appreciated…

Kate’s suggestions:

How about making it into a multi-day social media event, like this blog post talks about?

 

Asking social media followers to vote is perfect for racking up those comments which will help you get more visibility on Facebook! Mentioning that a random voter will receive a shop GC will REALLY motivate comments.

 

You could also offer them a chance to “stuff the ballot box”… an INSTORE vote counts as 5 votes for their choice… AND earns a GC of double the online amount. [Bonus for you: an instore ballot will collect their email for your email list.]

 

You could even CHARGE for an instore ballot: $1, which you will deposit in a BIG glass jar collecting funds to spend in store by a local charity of some sort. (You get the goodwill and PR photo op of collecting for the charity… the charity helps promote the contest b/c the more who vote, the more $$ they will have donated to them. You also get the charity to bring their client in to shop your merchandise, so you get the sale AND the opportunity to introduce the charity to how much your resale shop can make their funds go further…) Note: Beverly Bootstraps IS a charity doing just that, so I added these thoughts for our for-profit readers LOL

 

Make YOUR events Celebrate+ Generate+ Motivate!

And the winning display earns a GC as well. And if the winner decides to donate her prize to the charity? Bingo: ANOTHER photo opp for the community to see!

Like how Kate thinks? You’ll love this Product for the Professional Resaler!

Share this:

• Facebook
• X
• Email
• Print
• More

• Pinterest

Like Loading...

Related

Posted in Mailbox: 1-on-1 Advice, Shopkeeping talk | Tagged advertising, blogging, Facebook, resale shopkeeping, web | 3 Comments

3 Responses

1. on September 14, 2018 at 12:33 pm Jackie Hersey

   Thanks Kate!

   
   
2. on September 14, 2018 at 12:32 pm Jackie Hersey

   Thanks Kate!

   On Fri, Sep 14, 2018 at 12:30 PM, Auntie Kate The Resale Expert wrote:

   > Auntie Kate of Too Good to be Threw posted: ” Jackie Hersey of Beverly > Bootstraps in MA, asked this question online: We are thinking about doing a > “Dress a Mannequin” contest. It would model after Guy’s Grocery Games (Food > Network). Each contestant would have 15-20 minutes to “shop” &a” >

   
   
   • on September 14, 2018 at 1:05 pm Auntie Kate of Too Good to be Threw

     You’re welcome, Jackie! Hope these ideas will help. Be a honey and like it back on FB too… just to make me feel like I’ve helped, improve my visibility on FB, and maybe to motivate your peers to actually click thru from FB!

     
     

Comments are closed.