Jolly old St. Nicholas brings treats for shopkeepers
On December 6 (or December 5 or December 19, it’s complicated) is St. Nicholas’ birthday. This saint known for gift-giving morphed, along with his name in Dutch Sinterklaas, into, of course, Santa Claus.

So what does all this history, you may ask, have to do with selling resale merchandise?
Shoes.
Yup, that’s it. Traditionally, children put out their shoes to be filled with either coins/candy/small gifts or coal/twigs, depending on the child’s behavior that year.
So…
How’s about a shoe promo? Raise your best pairs on risers of assorted heights, sprinkle golden coins all around, and sign it
St. Nick filled folks’ shoes with coins on December 6. WE save you coins all year round with our FAB shoe selection!
More about jolly old St. Nick on Wikipedia. More display/social media photo suggestions in The Big Book of Window Displays.
We will definitely be making use of this great idea. Thanks Kate!
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