Auntie Kate The Resale Expert

Oh no! Did you hear? Five Guys is going out of business!

Careful how you word your signage…

Yes, that is exactly what I overheard one day at the grocery, so I hustled over there to get one last fix. But it wasn’t true… the speaker had just glanced at a poorly-worded sign and made an assumption.

Misleading signage can cost your resale or consignment shop serious money. The sign here is not only worded wrong… it’s actually laid out incorrectly. All anyone sees is the closed notice and the date, not that they’d be open the next day at the regular time. (BTW, reason they were not open on Sunday April 16? It was Easter. So they missed an opportunity, as well.)

And it uses a FORBIDDEN WORD.

Plus, their communication was sloppy.

Think of all the people who heard the business is gone. And who cross it off their mental shopping list. Ouch!

See some GOOD examples of sign copywriting.