Seriously. If you were meeting someone for the first time, or describing your business to a stranger,
Tell me what you sell.
Take a scrap of paper and tell me, in 25 words or less what you sell. Cool. Now add a WIIFM*.
Keeping to that 25 words. Preferably less, a lot less. Can you?
Is it mesmerizing, motivating, and melodic?
If not, keep trying. Then memorize it. You’ll need it. It’ll drive your business, whether spoken, as a slogan or tagline, or as a hashtag. Heck, get a rubber stamp, letter it onto your windows, put it on a T shirt!
Auntie Kate The Resale Expert 