When someone walks into your shop, how do you connect with them? It’s not all about #lookatthis and #youcanbuythis and #youmustbuythat, is it? Nope, it’s a conversation…. something social.
So let’s think about getting social electronically. For every #youcanbuythis post, do four social posts. Here’s nine categories of posts you could utilize if you’re afraid you have nothing to say except #youmustbuythat.
Which you totally do. Have lots to say. In fact, I’m guessing once you put your mind to it, there’ll be no shutting you up!
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- Thank them. Or thank a neighboring business or your family or the weather or the designated deity. Or the wonderful customer who brought you a mocha latte.
- Post a fun and inspirational message. Facebook is full of them. Or make your own (branding it of course.)
- Dogs, cats, babies, weird animals. Always a hit with your audience, always fun to share.
- Something topical, whether it’s bad weather, an upcoming concert, a TV show.
- Reasons to shop resale. (If you’re a member of our private Facebook group called Seasoned Shopkeepers Salon, those Friday Freebies are there for you!)
- Tongue-in-chic messages about saving money, spending less, getting more than you have to pay for.
- Jokes about non-controversial topics. (Even if they don’t drink coffee, it’s a safe topic. As is being tired, loving family, etc etc.)
- Ditto. If it’s self-deprecating, make sure it’s mild. If you can’t decide? It’s too strong.
- Inspirational messages designed by others. (As you run across those you like, save them for future use.)
Need more inspiration?
Auntie Kate The Resale Expert 