You can learn a lot from history… even history of a “real” store.
What went wrong? …interviews …depict a company that chased after rivals, rather than charting its own course, and that cut quality and lost touch with customers. Simply put, it filled its stores with stuff that people didn’t want. [Emphasis Kate’s]
Read the full article here.
Intrigued by the colossal flop of their logo change? There are some lessons even the smallest of shops can learn in this article where a designer tries to fix the “new” logo, written before Gap changed back to the original.
What’s YOUR experience with Gap-branded clothing?
Has interest remained high over the last few years, or has it become a dog of a brand? And how does Kid Gap do? And speaking of Express, is that a sought-after brand or has it died in our industry? We’d love to hear your thoughts.
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Auntie Kate The Resale Expert 