Feeds:
Posts
Comments

Archive for the ‘Really good ideas’ Category

Give yourself a raise… err, rise!

Posted in Really good ideas, Shopkeeping talk, tagged , , , , on January 16, 2014| 3 Comments »

Flat is uninteresting. Think bosom, land, consignment shop showcase.

Make your resale shop show cases look, and sell, better with TGtbT.com

A little change in elevation could be all your shop needs to take a boring presentation to (more…)

Read Full Post »

Send Santa mail to her SO

Posted in Really good ideas, Shopkeeping talk, tagged , , , on November 26, 2013| 4 Comments »

Just saw the cutest Santa-keeping-a-secret photo on a consignment shop’s Facebook page. The caption wasSanta is a saver. He shops consignment, resale and thrift!

Tell Santa (more…)

Read Full Post »

What do YOU call your dressing rooms?

Posted in Really good ideas, Shopkeeping talk, tagged , , , on October 4, 2013| 9 Comments »

Do you have a row of dressing rooms? How do you communicate which is which to staff and shoppers?

PLEASE tell me you don’t call them 1 and 2 and 3 and so on…

When you COULD be using them as another way to (more…)

Read Full Post »

Cheapest advertising ever.

Posted in Really good ideas, Shopkeeping talk, tagged , , , , on September 1, 2013| 3 Comments »

I’m like any other customers of yours. I often can’t remember the name of a shop that I want to recommend to a friend. Which means all the good will built up during my visit gets lost before it becomes profit-building word of mouth.

Make sure that never happens in your consignment or resale shop. Ideally, you’ll have chatted with everyone who comes in and be able to comfortably offer your card, “here, take our card to remember us by. See you again soon!”

Yes, business cards work well. But what else can you add?

If you sell (more…)

Read Full Post »

Inspiration in desk piles.

Posted in Really good ideas, Shopkeeping talk, tagged , , , , , , on September 1, 2013|

I’ve been spending the holiday weekend going through and actually DOING SOMETHING ABOUT all the notes and catalog pages and so on on my desk. (Yeh, I know, I’m a bundle of laughs and a real party animal, aren’t I?)

In amongst the October 2012 notes and the Christmas craft ideas yanked from a 1996 magazine (none of which I have felt moved in the past 17 years to do) were a couple of gems. Here’s one.

A customer of a consignment or resale or thrift shop wrote (somewhere, who knows? I take lousy notes)

How many times have we come out of [Shop Name] doing the happy dance!?!

Doin' the Happy Dance in front of my Favorite Consignment Shop!Would this not be a terrific photo op for YOUR shop? Seize the opportunity, when you have an excited and happy customer in front of you, to get her to pose, in front of your shop, with her purchase on/ in a bag/ on a hanger/ on the mover’s dolly, while dancing/ jumping/ cartwheeling in joy?

Hopefully, your shop name’s in the picture too, but if not, just add it with Picmonkey or Ribbet or whatever.

Think how many ways you can use this:

  • As a Facebook entry
  • In a Facebook Album: Our happy customers!
  • Twitter, Instagram, Google Plus, all those sites
  • As a photo in your entry or on your shop’s community bulletin board
  • On your blog (as a category!)
  • On your web site
  • In a slide show for your web site, a commercial* for your shop
  • As a print ad
  • As an uploaded photo on your Yelp etc reviews

Heck, you could even invite the year’s Happy Shoppers to a brunch event in your shop one Sunday to thank them! Talk about word of mouth!

 
* Ask a photographer friend about model releases.

Read Full Post »

« Newer Posts - Older Posts »