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Archive for the ‘Shopkeeping talk’ Category

Holiday time is the perfect time to build loyalty and customer connection with…

a holiday photo of your staff.

Yes, indeed, I am suggesting something so outre, so old-fashioned, so out-of-step-with-today’s-world that

your shop will shine

with good wishes, nostalgic reminiscences, and just plain good will. Not to mention that: When was the last time you got holiday wishes from a business that were just that: good wishes, not a coupon, not a sales spiel, not a come-on to get them in to spend money. Believe me, your holiday greeting photo card will

amaze, astound, and bring tears of joy to your customers’ eyes.

Well, I’m probably overstating. But it’s a sure way to stand out from that dreaded Sea of Sameness in the resale industry. Here’s some photo ideas that might be just the thing for your business:

First up, the photo that started me researching all this for you. Now, your staff probably aren’t into forehead-kissing but I’ll bet they’d look smashing in the dusk, draped in lights… against your store front sign…

Creating a holiday portrait, haleysheffield.comSource: haleysheffield.com via Kate on Pinterest

Line ’em up. Add holiday-themed (more…)

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These Pinterest graphics link to

helpful sites for you and your staff to learn about the merchandise

you resell, recycle, repurpose. If you click through, you’ll find a wealth of knowledge.

This is helpful when you’re ordering online or answering a request over the phone/Internet:

h
Which sunglasses or readers would make your customer look the best?

Who better to show you scarf-tying than Hermes themselves?

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Basic dress shapes: helpful when you’re entering into inventory.

If you’re like me, you can never remember these when a customer asks!

This one’s just for fun. I found myself thinking of this when I saw a consignment shop touting its “vintage” Frye boots. Fryes have been in and out of style so many times, I’m afraid to wear mine!

Check Too Good to be Threw’s Pinterest Boards for more educational pins.

Read our first “Things to Know” for those consignment, thrift and resale shops who sell furniture and home goods. It’s handy, even if the closest you get to furniture is seating on it.

Afraid you’ll miss good stuff like this? Subscribe to this blog in the right column, right under my picture…)

Do you have some resources that have been helpful to your business that you’d like to share? You know you can do so, just below. And sharing with your peers will make you famous. Or at least, more famous than being a lurker.

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Resale and consignment shops face challenges in displaying their goods.The goods in your consignment, thrift, or resale shop are usually as much a jumble as this alphabet, aren’t they?

It takes talent… and a few fresh ideas… to present your merchandise in such a way that your shoppers will gobble them up.

Hence, our current Do It Now article on Too Good to be Threw

The ABC’s of Resale Merchandise Presentation

PS If you’re reading this some time in the future, and our Do It Now article has changed, you’ll be able to find this article in our TGtbT.com Article Archives.

More on merchandise presentation from TGtbT.com:

What presentation tips have you developed in your shop? What challenges do you face? Join the conversation, below.

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This snapshot by a newspaper reporter is the ideal photo for any resale, consignment or thrift shop. In this case, it’s NFP thrift shop founder Janet Hamilton accepting a donation for Journey Home, her shop which benefits hospice care. But it works equally well for (more…)

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Everyone loved seeing how to paint display windows, and the examples, last week (if you missed it, check out Paint your windows.) so here’s some more inspiration, if you want your windows to SAY something:

Writing on windows!

Not sure of your freehand writing abilities? Simply choose a font on your computer, lay out, and print what you want, then use it as a guide for your word-window painting!   This blogger is showing how to transfer words to fabric (she used it as a display backdrop; another excellent idea.) Crayola makes “Washable Window Markers.”

Want to add a holiday symbol or two? There are free holiday stencils here, which you can use as stencils, or simply as sketches to tape on the other side of the glass and use as guides for painting.

Does this inspire you? Seem like too much work? Let us know, in the comments below.

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