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Archive for the ‘Shopkeeping talk’ Category

Does your home page do its job in getting customers in?

Posted in Shopkeeping talk, tagged , on July 30, 2011|

Your home page is your shop's home on the web.

Your home page is your shop's home on the web. Make sure it's as welcoming and useful as it can be.

This weekend, a Weekend Warrior challenge to you. This article, which I’ve highlighted and notated specifically for resale shopkeepers, could (more…)

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Get it together before the fall rush.

Posted in economics of resale, Shopkeeping talk, tagged , , on July 29, 2011|

Have you learned to say no yet?

Consignment, resale, thrift guidelines to accepting and pricing

Want more on Accepting & Pricing? This Product for the Professional Resaler is one of our top sellers!

Have all the members of your acceptance team?

Better get ready. The fall rush will be on you before you know it. And you’ll have to say no, as you know, quickly, kindly… and clearly.

Of course, as you sort through incoming, you “fill the cup” with the decisions shown here: First, it needs to be clean, then in the condition your customers demand, and so on up to the brim of suitability.

But that’s a lot of if-come-maybes for your suppliers to understand. So no sense trying to tell them all this. People understand best when given one single reason for your no.

Here’s my Big Three, used not only in the no-thank-you staement, but as easy-to-grasp parameters when you’re explaining what you take.

CLEAN, CURRENT, CUTE.

Easy to understand, say, remember. And these three points make saying no

simple and impersonal.

Clean. Sadly, not as obvious to all as we resalers might wish.

Current of course covers in season and in style at the same time.

And “our customers won’t think this is cute“… is the best way I’ve ever figured to say NTY due to style, fashionabilty, or quality. As in, “cute” is what my CUSTOMERS decide not me, so the whole “our decisions must be based on what our customers will buy” is distilled into one word. Of course,

if you’re selling Christian Lacroix shoes or a Knoll sofa

you might choose “classy” instead of “cute.” Or even cwality… oops, quality.

Get your copy of The Money-Wise Guide to Accepting & Pricing here.

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Give ’em a treat, let them treat their neighbors… and add a certain je ne sais quoi…

Posted in Shopkeeping talk, tagged , , on July 29, 2011| 3 Comments »

Here's a special promo for consignment and resale shops.

LOVE ideas for promos? Click the tag to get 229 Promo Ideas Especially for Resalers.

Tara, proprietor of Born Again, is having an interesting event in her shop next week (sorry, all the slots are taken!) for one hour only, a single hour after closing on the Friday before her big seasonal clearance bag sale.

I think it’s absolutely brilliant, and (more…)

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Agree? Disagree? Explain.

Posted in Shopkeeping talk, tagged , , on July 28, 2011| 19 Comments »

Should consignment shops give receipts?Our consignors don’t need (more…)

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Oh, that just puts me in the mood to buy.

Posted in Shopkeeping talk on July 28, 2011|

Scent is the most humble of senses… one whiff of something from your past and you are emotionally there.Scent can make consignment and resale shoppers buy

And you can use scent in your consignment shop

to transport your shoppers into fall… making them long for those bulky sweaters, chenille sofa throws, autumnal-toned items with something as simple and non-obtrusive as a smell.

Pleasant smells make people browse longer

… and in consignment, resale, and thrift shops, we need that… with our thousands of unique items, we want shoppers to see it all!

What says fall? The smell of (more…)

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