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Archive for the ‘Shopkeeping talk’ Category

Great re-reflection: Letting them pass on their prom attire in your consignment shop!You know you need lots of prom dresses, and even more accessories, to make a big splash in your consignment, resale, or thrift shop this year…but

it’s all too easy for your suppliers to forget

that they have such things to pass on to another. It’s imperative that you remind them…and let them know that they can Turn Their Cluttered Closets into Cash as HowToConsign.com says!

Don’t hesitate (more…)

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Don't want your email blown off? Learn to do it right at AuntieKate.wordpress.com

Don’t know about you, but when I open my email, my main mission is

Search and Destroy.

Yes indeed. My main goal while looking at my email is to get my in-box down to a manageable size. So, out goes:

  • The obscure. A subject line which doesn’t say much, for example Special Savings…versus what this emailer was REALLY offering which was Thursday, Friday and Saturday 30% off your purchase… which is MUCH more motivating, don’t you think?
  • The ones who can’t bother to telegraph their intent to me: what would possibly make me intrigued enough to open Something we think you’ll “Like”? To be quite blunt, what YOU think…doesn’t interest me. Remember the WIIFM! How about…You asked for it, We Heard!
  • The boring. Ho hum so what, 50% sale extended thru Sat? I mean, all that tells me is that the sending business is DESPERATE…and goodness knows, I am not so pitiful that I have to shop at a desperate shop, do I? How about…The Sale for Busy Folk?
  • Stuff that doesn’t tell me anything I find useful today. If an email subject line focuses solely on a topic of interest to only a segment of your shoppers, expect the non-targeted to ignore it. New M&D in doesn’t interest those who don’t want M&D (and those who don’t know what M&D is) How about… New M&D and Great Books Too! which offers a wider interest?

Email is not a medium to wax eloquent in.

Say it fast, say it plain, say it so it will either be memorable or so intriguing that the recipient will come back to it. Your goal is to have your recipients read your email. Second best, to have them save it for another, more leisurely day. Worst-case-scenario? You don’t want them to mark you as spam. So make your emails worth their attention.

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Making a big deal out of their entranceDoes your resale or consignment or thrift shop carry a good number of small wall decor items?

This “garden arbor” style of entry, set flush against the store’s entry, could be a great way to not only give you a bit more hanging display space, but also (more…)

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Happy Valentine’s Day… you know how much Auntie Kate {hearts} resale shopkeepers of all sorts (well, Resale makes my heart RACE!except for some sorts; let’s be honest here 😉 )

And because Auntie Kate adores you, she wants you to know that it’s only 18 weeks until our resale industry’s annual Conference. This year it’s in Dallas. (Read about it.) (And read what Auntie Kate thinks about Conference.)

Auntie Kate has full confidence that you CAN afford to go.

Every shopkeeper…whether consignment or buy-outright…can afford to go. Yes, you can. It’s up to you. 18 weeks…can you increase your profits by just $20 a business day, and tuck that money aside to invest in the second-greatest* learning experience in your chosen field?

Of course you can. $20 extra profit a day is a piece of cake, and investing the $1800-$2500 you could be making between now and then will net you ten, twenty, even 100 times your investment, if you truly take in, absorb, question and filter all the knowledge you will get from Conference.

How will you be able to afford it?

Get out the Products for the Professional Resaler you already have in your business reference library. Find those strategies and ideas you thought were a possibility, but which you’ve not gotten around to doing. Then do them. Simple as that.

Don’t have any Products for the Professional Resaler? Get some. There’s even the cheaper-than-a-grilled-cheese Lunch with Kate Products.

Don’t want to spend ANY money making money? Then read everything here on Auntie Kate the Blog, review the hundreds of free tips and hints on TGtbT.com, get a glimpse into how your customers think at HowToConsign.com, follow Too Good to be Threw on Twitter and Facebook, and see what the Sharers have to say on our Professional Resalers’ discussion board.

(Oh, and if you’re a manager rather than the owner of a shop? Start working on the boss/ the board of directors now to pay for your professional education…and show them how you’re making the $20 extra a day with a little help from Auntie Kate!)
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Because Auntie Kate KNOWS you can’t afford NOT to go.

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* Conference is second only to all the Products for the Professional Resaler offered at Too Good to be Threw. The Products are always there for you, 24/7/365 and Conference, fun as it is, lasts just a few days. Plus, the Products, even if you buy them all, are cheaper and do not require mascara.

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Is your consignment shop heading...where you want it to?Sundays, for many of us, are for examining the larger picture. Whether in a place of worship or within your own soul:

Are you doing what you are meant to?

If you as a resaler, whether you own or operate (more…)

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