Archive for the ‘Shopkeeping talk’ Category
Deja Vuesday: Lay it away?
Posted in Deja Vuesday, Shopkeeping talk on November 16, 2010| 3 Comments »
Holiday window displays, Resale Style
Posted in Shopkeeping talk, tagged christmas, display, holidays on November 15, 2010|
Some inspiration from Auntie Kate’s past files, of holiday decor at consignment and resale shops across the country.
The sparkly tree reinforces the fresh and giftable appeal of the goods in this childrenswear consignment shop. The ornaments are standard-issue, but inagine if the tree were trimmed in for-sale hair bows or other gift-ready merchandise from the shop!
More ideas on display and presenting your merchandise in Show it to Sell it
Here’s an old shot of kateb’s holiday window, utilizing the Tiffany gift boxes her consignors brought at her request. Luxe holiday idea!
More ideas for year-round customer appeal: Shop Sizzle, a best-selling TGtbT.com Product for the Professional Resaler.
Why not turn your window display into a walk-in window that's a gift department? Here, minimal trim and a few "gift baskets" get the holiday-gift theme going. From Twice is Nice, Ohio.
Why not turn your window display into a walk-in window that's a gift department? Here, minimal trim and a few "gift baskets" get the holiday-gift theme going. From Twice is Nice, Ohio.
Holidays in Resale will help you boost sales and customer satisfaction.
Do you have holiday display photos of your shop to share? Send them to me via email or post on Sharing!
The Key to Holiday Selling for Consignment, Resale, and Thrift Shops.
Posted in Shopkeeping talk, tagged christmas, holidays, shop local on November 14, 2010| 4 Comments »
Okay, let’s dispel the myth that resale shops have to just suffer through the holiday buying season because, after all, “no one buys used stuff for Christmas.”
After all, you have plenty of NWT items for sale (do folks who aren’t yet fans of your shop KNOW that?) and there are all sorts of things folks need for the holidays themselves (have you REMINDED them that everything from a LBD to a stunning serving platter can be had for budget-sparing price at your shop?) and that your shop’s a haven from the commercial, flimsy, mass-produced big-box junk (TELL and SHOW them your shop’s a treasure trove of the unique, local, and hard-to-find)? See what HowToConsign.com is telling YOUR potential customers about a Merry Thrifty Christmas and a Heedful Holiday.
This excerpt from Holidays in Resale just might get you fired up to help your customers have a wonderful, eco (-logical and -nomical) celebration…and have one yourself as well!
The key to holiday selling is to remind your shoppers, and the potential shoppers in your marketplace, that you have great gifts and holiday supplies that are unique, individualistic, and affordable. Gussy up what you have in-shop, and develop reasons and ideas for your shoppers to buy your items.
Don’t let your merchandise be hidden by holiday decorations. Instead, use things that are for sale as your decor. Red sweater, green sweater. Pile pine cones in the serving bowls. Tie big velvet bows on every crib and stroller.
Add touches that evoke the Yuletide spirit to your merchandise. Fill those for-sale crystal bowls with sparkly balls and tuck evergreen boughs behind paintings. Tie a red muffler around the neck of a green coat. Make quick bows with wired plaid ribbon and pin them on necklines, lapels, waistbands.
Do everything possible to sell holiday-themed goods as early as possible. Face-out displays, swing-shop features, window displays and so on. What’s worth $50 on November 22 is worth ZERO on December 22. Move it!
Order your own PDQ copy of Holidays in Resale today.
How do you show both current and prospective customers that a Merry Thrifty Christmas is not only possible…but preferable?
Before and After: Stuff on Furniture
Posted in Not-for-Profit Resale, Shopkeeping talk, tagged accessories, home decor, merchandising on November 11, 2010| 2 Comments »
It’s all too tempting, when a consignment, resale, thrift shop deals in home goods, to use the for-sale furniture as a handy surface
on which to plop things. And thus do no favors to (more…)
Deja Vuesday: Consignment, resale, thrift thoughts Too Good to be Threw
Posted in Deja Vuesday, Shopkeeping talk on November 9, 2010|
This week’s Deja Vuesday post appeared on a Friday the 13th originally. But you don’t need a “bad luck day” to make your own bad luck. I know you don’t MEAN to, but…
Read how to (more…)
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