It’s fun to plan a Halloween costume, but what can you work in all day long as a shopkeeper? You’ll be uncomfortable in that (more…)
Archive for the ‘Shopkeeping talk’ Category
What can a shopkeeper be for Halloween?
Posted in Shopkeeping talk, tagged consignment, Halloween, Thrift on October 8, 2010| 1 Comment »
Enough with the questions, Auntie Kate. Let’s see some answers.
Posted in Shopkeeping talk, tagged advertising, promotions on October 7, 2010| 4 Comments »
Since I can’t seem to ask a question without silently answering it myself, here’s what I would have entered in our Kate’s 35th Consignment Anniversary Celebration & Giveaway. Maybe some of these are new to your perception of your business; others may be feasible to add to your professional bag o’trix.
This is what I would have answered if asked “How (more…)
The next rung of the retail ladder.
Posted in economics of resale, Shopkeeping talk, tagged success on October 5, 2010| 7 Comments »
Are you raising, and then re-raising, your standards for your business?
When I opened my shop, I didn’t have price tags. I cut scrap paper up into little squares, wrote the consignor number, size, and price on them, and safety-pinned them onto my merchandise. Part of the reason for this was (more…)
Tell them they’re helping, not hurting, the needy!
Posted in Shopkeeping talk on October 4, 2010| 4 Comments »
I was chatting with a far-off friend recently, and he mentioned that he’d noticed how much attention the press has been giving thrift shops. I said yes, indeed, it’s a great way to shop, to save money and to be careful with our planet’s resources.
“Oh, I don’t shop at those places,” he said.
“I’d feel like I was cheating
the poor out of good buys. I can afford to buy new but they can’t so it’s not fair for me to shop there.”
John had the mistaken idea, as many middle-class-and-above people do, that thrift shops are in existence simply as “subsidized shopping” venues for the poor. These well-off folks think that by avoiding shopping in your thrift store they are doing good by “leaving the bargains for those who need them.”
While many not-for-profit shops do indeed see part of their mission as providing a valuable shopping opportunity for those of limited means, most shops also aim to make profits in order to provide other services to the needy. It’s important that well-off potential shoppers know this.
“Shopping at OurStore not only gets you deals, it gets you warm fuzzies: The profits from your purchases provided a safe place for mothers and children to stay for over 12000 nights last year.”
So if your potential customers do not understand that “thrift shopping isn’t just for the needy” , make sure they receive the message that “Our proceeds fund X and Y so we invite you to find the deals you deserve, for the sake of those in need in our community.” And make sure they receive this message over and over again.
I was able to conclude my conversation with John by saying, “Thrift shops not only are an inexpensive way for everyone to shop, and a great opportunity to re-purpose everything from the kitchen sink to a tool box, but their retail profits help your community.
Shopping at not-for-profit thrifts does triple good: good for your budget, good for Mother Nature, and good for those around us who need the help those shops fund!”
How many tweets do your followers follow?
Posted in Shopkeeping talk, tagged advertising, Twitter, web on October 2, 2010| 1 Comment »
Kinda like how much wood would a woodchuck chuck if a woodchuck could chuck wood, isn’t it.
And I’m not even totally certain what a woodchuck is* and whether I’ve ever actually SEEN one.


