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Archive for the ‘Shopkeeping talk’ Category

Deja Vuesday: What makes a great promotion?

Posted in Deja Vuesday, Shopkeeping talk, tagged , , on September 14, 2010|

After all, some Auntie Kate blog posts are, ahem, Too Good to be Threw!A weekly feature where you can visit a gently-used, recycled blog post. It’s even better the second time around. Because some info here on Auntie Kate is just Too Good to be Threw.

This week’s Deja Vuesday is (more…)

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It’s not too early to plan your holiday promotion.

Posted in Shopkeeping talk, tagged , , on September 13, 2010| 1 Comment »

Let it snow... somewhere else!

This is a Florida snowman. Our fav holiday carol? "Let it Snow"..."somewhere ELSE!"

Are you a part of a local resale, consignment, thrift shop marketing group? The power of many can be awesome… especially when you’re planning to go up against the holiday shopping advertising and promotion of those”real” stores! But even if you don’t have a local group, this idea’s a winner.

It’s time to choose and develop a theme which will motivate shoppers to explore your business. Here’s a theme that works for resale associations, local merchants’ groups…even your store by itself.

“Snow (more…)

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You don’t occupy a lot of their brain

Posted in Shopkeeping talk, tagged , , on September 12, 2010| 3 Comments »

Rule #1 of Advertising, Marketing and Promotion:

They aren’t paying attention.Your potential customers have a lot on their minds.

Your potential audience for everything from a TV commercial to a tweet is not concentrating on what you’re saying. You’re lucky if (more…)

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Are you boring the sox off your potential customers?

Posted in Shopkeeping talk, tagged , , , , on September 11, 2010| 6 Comments »

Consignment, resale and thrift shops have ever-changing selection, and that’s a strong selling point visually, in the photos we use on our web sites and blogs.

Alas, sometimes though, when we’re taking photos of our shop, we bore the sox off our customers.

Just taking a quick shot (more…)

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How…and why…to “Favorite” on Twitter

Posted in Shopkeeping talk, Weekend Warrior, tagged , , on September 10, 2010| 1 Comment »

Yappy birds. Did I say that? What I meant was sweet little tweets.

Click to see 2Good2BThrew's Favorites

This suggestion is part of our Weekend Warriors series, which gives resale shopkeepers something to do over the weekend. Read past ideas on how to improve your business in your “free” (ha!) time.

Your tweets are so easily overlooked… Let’s say you have this great link you’ve called your fans’ attention to. What if she missed it? What if it came in such a flurry of incoming tweets that she simply didn’t get a chance to take advantage of it? Wouldn’t you like to give your 140-character marketing message a second life? You can simply use Twitter’s (more…)

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