Posted in Shopkeeping talk on June 7, 2008|
I attended a book-signing last night. The reason I was there, of course, was to meet the public, sign my book, The Picker Who Perished, a consignment shop mystery novel, and sell it…but as usual, I was on the look-out for ideas to help consignment and resale shop owners who frequent my web site, Too Good to be Threw, promote their businesses.
And, of course, those who seek find. An independent bookstore owner from the next town down had invitations he was handing out to the 15-20 authors in the room, inviting them to schedule a book-signing in his shop. It wasn’t, of course, just a hand-it-to-’em and get on to the next prospect. The shopkeeper was engaging the authors in discussion, he had something complimentary to say to each person, and he was (more…)
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