Posted in Shopkeeping talk on June 1, 2008|
It’s one of those buzz-words that comes and goes in a very short p
eriod of time: STAYcation…. rhymes with vacation, and indicates that folks are thinking of spending their vacation at home. And staycations can be a real plus for consignment and resale shops.
I heard the word first in the media, and then it became one of those annoying mosquito-whine words: at a restaurant the other night I overheard it three times (yes, I am a (more…)
Posted in economics of resale, I've been meaning to tell you, Shopkeeping talk on May 29, 2008| 1 Comment »
This time, it’s The New York Times that has brought up a subject that I’ve been meaning to talk to
consignment and resale shopkeepers about: cheap clothing.
Prices for new clothes have gone down.
So what does that mean to a store owner whose main marketing (more…)
Posted in economics of resale, Shopkeeping talk on May 26, 2008|
Lord & Taylor has an alert press agent. How do I know? This article. Go read, then come back.
Oh good, you’re back. Is that not the PERFECT press release to send to their “local” paper ( just happens to be The New York Times!) for Memorial Day? Its odds of being used by the editorial staff are much higher on Memorial Day than, say, July 18 or March 3.
There’s a lesson for us consignment, thrift, and resale stores here, we of the DIY public relations: Time your stories to match a topic the editors will think their readers will be interested in.
BTW? Your next window of opportunity involving (more…)
Posted in Shopkeeping talk, Used Stuff in the News on May 18, 2008| 2 Comments »
Resale, thrift, and consignment shops are my retail suppliers of choice
. I would no sooner go first to a “real” store before checking out the secondhand possibilities, than I would rip up 20-dollar bills.
And not really only for budgetary reasons. Sure, a major perk of latching onto others’ cast-off treasures is that my money gets me more (who wouldn’t rather (more…)
Posted in Shopkeeping talk on May 16, 2008|
This info actually came to ME via word-of-mouth. Well, it was in an email (nothing says word-of-mouth must be actual speech!) , but it was a genuine woman-to-woman “hey, this is cool and I think you’ll be interested” comment. The initiator of the word-of-mouth has nothing to gain from her recommendation. She’s just being friendly…and the thing/shop/service/book/movie stood out in her experience enough that (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 