Well, you may agree Continue Reading »
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Deja Vuesday
where you can visit a gently-used, recycled, and even restyled blog post in case you missed it the first time. It’s even better the second time around.
So you got 1894 Facebook friends and 1167 follow your tweets and your mailing lists total over 2000.
So why is your shop so Continue Reading »
Posted in Deja Vuesday, Shopkeeping talk | Tagged advertising, web |
How many of your consignment or resale shop visitors today will be new faces?
How many of them will mention your shop to how many other people in the next day or two?
And how Continue Reading »
Posted in 5- Minute Fixes, Shopkeeping talk | Tagged competition, customers, word of mouth |
When’s the last time you had an honest-to-goodness, word-of-mouth-worthy promotion in your shop?
Maybe now, with Continue Reading »
Posted in Shopkeeping talk | Tagged promotions, sea of sameness | 2 Comments »
If you’re a resale fan, and if you’ve visited Britain, chances are you’re familiar with the Oxfam charity shops. In fact, in my pantry I have a cherished tea canister that I bought in an Oxfam shop… in Bath, if I remember… almost 30 years ago!
It’s fun to poke around other shops, and enlightening as well. Looking at their brands and pricing, seeing how they appeal to shoppers and donors, what good your shopping dollars will do. And now you can do it without the transAtlantic flight!
Take a look at Oxfam’s online presence.
And don’t miss their two other areas of focus online: their Ethical Collection and Oxfam Unwrapped. I can totally see “NAM Unwrapped” or “Hospice Unwrapped”… can your charity make use of this idea?
Not a nonprofit thrift shop or NFP resale shop? There’s an idea
waiting for you as well on the Oxfam site: Shelflife. A simple, non-electronic tweak to this idea could be a good WOM addition to some of your more-unusual pieces!
Oxfam is an international confederation of 15 organisations working in more than 90 countries worldwide to find lasting solutions to poverty and related injustice around the world. In all Oxfam’s actions, the ultimate goal is to enable people to exercise their rights and manage their own lives. —Wikipedia
Posted in Not-for-Profit Resale, Shopkeeping talk | Tagged Thrift, web |
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