Now you may or may not have gotten your Valentine’s Day treats, attire, gifts or decor at a consignment, resale, or thrift shop.But you know what? Those shopkeepers deserve a kiss (or at least a pat on the back!) for being the MOST local of the “Shop Local” businesses in your city, town, village, neighborhood.
Because Continue Reading »
Posted in Shopkeeping talk | Tagged resale shopkeeping | 2 Comments »
One of the most under-utilized Internet resources for your shop is Yelp. Here’s what Gaspedal has to say about that:
3 ways to get more Yelp reviews
Numbers from September 2011 show Yelp has more than 61 million monthly visitors who are reading more than 22 million reviews. It’s an incredibly powerful word of mouth community that every day influences where millions of people do business.
How to get more of your fans leaving reviews:
1. Remind your customers
2. Link to your Yelp profile
3. Reply and respond1. Remind your customers
When was the last time you woke up and said, “Today’s the day I write a review for that business I love!”? For most of us, we just don’t think this way. This is why you need to regularly tell your customers how important their word of mouth is to you. Put signs on your tables, add it to your business cards, put it on your invoices, and remind people on the way out the door. Just keep it simple and don’t be pushy — something like, “Please let us know how we’re doing on Yelp” can make a big difference.
2. Link to your Yelp profile
Even when you’re not openly asking for reviews, you can still drive a lot of fans to them by simply linking to your Yelp profile from your website, your email signature, and your newsletters. And if you’re hesitant because you’re concerned about your current ratings, remember this: Strangers are already going to Yelp first. Pointing your happy customers and loyal fans there means they can add their voice to the conversation.
3. Reply and respond
Like any community, your Yelp page is healthier and better when you’re involved. The more you engage, the more reviews you get (and the higher quality they’ll be). For more on this, check out Yelp’s recommendations on how to participate.
Note from Kate: If you don’t follow Gaspedal, you should!
How much time a week do you put into managing your online reputation?
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Posted in Shopkeeping talk | Tagged advertising, success, web | 1 Comment »
Recently, one of our Loyal Readers made a statement:
and I’d like to examine that, if I may.
Is it true Continue Reading »
Posted in Shopkeeping talk | Tagged customers, selling | 19 Comments »
Are you dying for spring in your consignment, resale, or thrift shop… although Continue Reading »
Posted in 5- Minute Fixes, Shopkeeping talk | Tagged display, perceived value, resale shopkeeping | 2 Comments »
Nestled into a 1930’s cottage in Sarasota FL is one of the newest consignment and resale shops around: Sarasota Marché , “the brainchild of fashion and cosmetic expert Marina Eckert.”
Inspired by Continue Reading »
Posted in Shopkeeping talk | Tagged sea of sameness, starting a consignment shop | 9 Comments »
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 