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A reader wrote:

Any ideas for display windows with small panes? Sooo hard to create colorful window displays with the checkerboard across both of my front windows. I am also on the inside elbow of an L-shaped plaza. I have to work extra extra hard to be seen in the corner for 6 years. To make it worse, my new neighbor is a womens clothing shop that has SEVEN display windows using jumbo colorful Chinese lanterns for her pop of color, seasonal window displays.

Kate replies:

I think it’s great that your new neighbor is calling attention in your direction! How about playing up Continue Reading »

Did you get a chance to see me live last week? If not, here’s the “10 Minutes with Kate” show on Keeping Yourself Motivated. “10 Minutes” will appear on Wednesday evenings at 8pm Eastern on the TGtbT Facebook page.
The first video, Keeping overworked employees focused,  appeared Continue Reading »

This situation, sent to Auntie Kate, is challenging. How would you handle it?

Messy buns are cute and au courant. Messy clothes? Never.

Messy buns are cute and au courant. Messy clothes? Never.

I have an employee that is making me so frustrated I can hardly keep from sounding off. She’s been with me for six years, but this problem has been getting worse over the past two years. She’s very dependable, likeable, self-motivated, the customers like her, there are many good qualities about her. However, she comes to work every day looking like a bum. She admittedly shops

Continue Reading »

Igibberish tried, really hard, to listen to a live webinar today. But I couldn’t. About the time he said “native app”, I decided

he was talking to his navel.

Not to me.

Honestly, webinars (and live videos and blog posts and even bag-stuffers, for heaven’s sake) exist to communicate… and if your audience has to stop listening to process

WTF you’re talking about

chances are they will tune out , exit the video, unsubscribe or worse.

So yeh, you and me, having a little chat over coffee, can talk Continue Reading »

Now, in the first flush of summer, is the time to make your shopfront truly memorable.

When people SEE your location: do they REMEMBER it?

And, even better, tell their friends about it? Stop in just to say “How nice you’re making the neighborhood”? (I had folks stopping in to ask what those pretty flowers were.)*

Some memorable storefronts I’ve seen, to get your imagination soaring:

 

This shop didn’t have the space to do anything outside, so we used

Continue Reading »