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For want of $1.20, a customer’s loyalty was lost.

October 13, 2011 by Auntie Kate of Too Good to be Threw

How much is this worth, to keep a consignment or resale client happy?Let me tell you a $1.20 tale.

Okay, so I misread the fine print. How much would it have cost the store to make me thrilled to be their customer? Continue Reading »

Posted in Shopkeeping talk | Tagged , | 4 Comments »

Some inspiring window displays.

October 12, 2011 by Auntie Kate of Too Good to be Threw

Probably more elaborate than we quick-change

Consignment shop window display, Goddesss Plus CT

An older shot, but a reminder that, usually, OUR window displays need to function from outside AND in.

Continue Reading »

Posted in Shopkeeping talk | Tagged |

Ooh, ouch. Not the right answer…

October 12, 2011 by Auntie Kate of Too Good to be Threw

Lots of things to consign, sell, or donate: how would your shop handle it?When someone

asks you a question,

what’s your answer? Continue Reading »

Posted in Shopkeeping talk | Tagged , , | 4 Comments »

Why relying on Facebook alone will kill your business.

October 11, 2011 by Auntie Kate of Too Good to be Threw

On average, 7.9% of Facebook fans see fan page updates on a daily basis. Read this.

So if you’ve neglected other ways to promote your business and think FB will do it all for you, your advertising and marketing reach is nowhere near where you think it is.

That’s not to say you can’t use Facebook in some interesting ways to make your Facebook page more interesting and compelling to your readers. Here’s one:

One completely free way to reward and recognize fans is to showcase an individual fan on your Page. Social media consultant Sarah Evans of PR and new media consultancy Sevans Strategy suggests that you “select a fan of the week. Interview the individual, post it on the Page and encourage dialogue around the person, not your brand. You can reward people with this honor who frequently contribute to the page or are loyal customers.” Read the whole article.

Just don’t forget that your Facebook audience is not what you think it is and that Facebook should not be the mainstay of your marketing program.

 

 

Posted in economics of resale, Shopkeeping talk | Tagged , | 4 Comments »

Great consignment shop owner, lousy mother?

October 11, 2011 by Auntie Kate of Too Good to be Threw

Perfect consignment shop outfit: MissFit

Click to see where this idea came from

So you’ve been working so hard Continue Reading »

Posted in Shopkeeping talk | Tagged | 3 Comments »

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