If they're providing the gilt and the horsepower, might as well jump on.
Are consignment, resale and thrift shops able to take advantage of the Small Business Saturday (November 27 2010) promotional events?
If you’re just Continue Reading »
Posted in economics of resale, Shopkeeping talk | Tagged advertising, resale shopkeeping |
Open back shelving, a few luxe pieces of clothing and a lot of neatly-wrapped gift boxes. Add bare branches and red berry garland, and you have an exclusive, boutique look for your holiday windows. Bonus: takes 3 minutes to switch out merchandise!
Posted in Shopkeeping talk | Tagged christmas, display, holidays, learn a lot, merchandising | 6 Comments »
A reminder that layaways can be an important factor in Continue Reading »Posted in Deja Vuesday, Shopkeeping talk | 3 Comments »
The sparkly tree reinforces the fresh and giftable appeal of the goods in this childrenswear consignment shop. The ornaments are standard-issue, but inagine if the tree were trimmed in for-sale hair bows or other gift-ready merchandise from the shop!
Why not turn your window display into a walk-in window that's a gift department? Here, minimal trim and a few "gift baskets" get the holiday-gift theme going. From Twice is Nice, Ohio.
Do you have holiday display photos of your shop to share? Send them to me via email or post on Sharing!
Posted in Shopkeeping talk | Tagged christmas, display, holidays |
Okay, let’s dispel the myth that resale shops have to just suffer through the holiday buying season because, after all, “no one buys used stuff for Christmas.”After all, you have plenty of NWT items for sale (do folks who aren’t yet fans of your shop KNOW that?) and there are all sorts of things folks need for the holidays themselves (have you REMINDED them that everything from a LBD to a stunning serving platter can be had for budget-sparing price at your shop?) and that your shop’s a haven from the commercial, flimsy, mass-produced big-box junk (TELL and SHOW them your shop’s a treasure trove of the unique, local, and hard-to-find)? See what HowToConsign.com is telling YOUR potential customers about a Merry Thrifty Christmas and a Heedful Holiday.
This excerpt from Holidays in Resale just might get you fired up to help your customers have a wonderful, eco (-logical and -nomical) celebration…and have one yourself as well!
The key to holiday selling is to remind your shoppers, and the potential shoppers in your marketplace, that you have great gifts and holiday supplies that are unique, individualistic, and affordable. Gussy up what you have in-shop, and develop reasons and ideas for your shoppers to buy your items.
Don’t let your merchandise be hidden by holiday decorations. Instead, use things that are for sale as your decor. Red sweater, green sweater. Pile pine cones in the serving bowls. Tie big velvet bows on every crib and stroller.
Add touches that evoke the Yuletide spirit to your merchandise. Fill those for-sale crystal bowls with sparkly balls and tuck evergreen boughs behind paintings. Tie a red muffler around the neck of a green coat. Make quick bows with wired plaid ribbon and pin them on necklines, lapels, waistbands.
Do everything possible to sell holiday-themed goods as early as possible. Face-out displays, swing-shop features, window displays and so on. What’s worth $50 on November 22 is worth ZERO on December 22. Move it!
Order your own PDQ copy of Holidays in Resale today.
Posted in Shopkeeping talk | Tagged christmas, holidays, shop local | 4 Comments »
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 