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From a vast collection of interesting shots of consignment, resale, thrift and even (gasp!) “new” stores, some crafty ideas about how to make a photo of your shop (on your web site, in your blog, on FB, in a brochure or on a postcard of your business card or heck, even on a T-shirt) be doubly useful by including your name in the  picture.

Make your shop shots do double duty.

Without further ado, and with Continue Reading »

Consignment and resale shop owners, even charities who run thrift stores, are remarkably modest when it comes to comprehending how much their business is worth.

I know that you’ve heard Continue Reading »

After all, some Auntie Kate blog posts are, ahem, Too Good to be Threw!A weekly feature where you can visit a gently-used, recycled blog post. It’s even better the second time around. Because some info here on Auntie Kate is just Too Good to be Threw.

This week’s Deja Vuesday is Continue Reading »

Let it snow... somewhere else!

This is a Florida snowman. Our fav holiday carol? "Let it Snow"..."somewhere ELSE!"

Are you a part of a local resale, consignment, thrift shop marketing group? The power of many can be awesome… especially when you’re planning to go up against the holiday shopping advertising and promotion of those”real” stores! But even if you don’t have a local group, this idea’s a winner.

It’s time to choose and develop a theme which will motivate shoppers to explore your business. Here’s a theme that works for resale associations, local merchants’ groups…even your store by itself.

“Snow Continue Reading »

Rule #1 of Advertising, Marketing and Promotion:

They aren’t paying attention.Your potential customers have a lot on their minds.

Your potential audience for everything from a TV commercial to a tweet is not concentrating on what you’re saying. You’re lucky if Continue Reading »