We all (well, except for some very, very misguided shopkeepers and thrift store managers) know how wonderful maintaining and using a wish list, or a want list, is for our shops’ reputations.
We show our care and concern by “keeping an eye out” for special items our customers crave, we emphasize the personality of a local shop, we beat the big-box stores hands down…and we get to collect contact info too!
Wish lists are wonderful. It helps you sell (you have a ready-made customer, perhaps), it helps you price (just HOW many people want a Bottega Veneta bag?) and it pleases a customer at the same time. Even if all you can do is contact her saying No Bottega Venetas in this week…but there’s a spectacular soft Gucci clutch in caramel I think you’d like, you show your concern and probably nudge her into visiting and into giving your shop great word of mouth.
