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Posts Tagged ‘blogging’

Before & After: Sure-fire WOM

Posted in Shopkeeping talk, tagged , , , , on December 9, 2012| 3 Comments »

Forlorn into For sure!Everyone loves Before-&-After photos, right? They love them SO much, they forward and share and retweet this category more than any other (well, besides embarrassing photos of celebs.) Fat to skinny. Plain to beautiful. Shabby to chic.

You name it, they love it. Their eyes dart back and forth and they think “I can do that!”

Before-&-Afters awake the dreamer in all of us.

So why not try a before and after series on your consignment shop site, blog, or even Facebook?

What, you say? We don’t fix stuff?

The heck you don’t.

Didn’t you, just today, turn a laundry basket of out-grown toddler clothes into a rack full of irresistible outfits? Or make a neutral couch (boredom city) into a showpiece in a vignette by selecting side tables, throw pillows, lamps that enhanced it? Or help a clothes maven clear her closet and (might as make the B-&-A double-barreled!) fill her purse?

So why not talk about it? Snap some Before-&-After shots? It’s

fun to do,

fun to read about,

and makes your fans feel like they’re a true part of your shop.

Photo from Apartment Therapy.

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Borrow their voice.

Posted in Shopkeeping talk, tagged , , , , on December 3, 2012|

Too Good to be Threw loves ban.doJust found a web site merchant to admire. Not because of their products (although I covet quite a few of them) but because of their voice.

What’s “voice”? It’s a literary thing:

“the quality that makes his or her writing unique, and which conveys the author’s attitude, personality, and character”

and man, this merchant has voice to spare! It’s ban.do. Read their about page. And their Facebook and their blog and tweets…for the VOICE.

Don’t you love them? Just feel you could be besties?

For example, if you click on one of their items and it’s sold, they don’t say “sold” they say

Sorry, somebody beat you to this one!

And here’s a quick selection of their Facebook posts, each (well almost each) written to make you want to click through to see what’s up:

Just for fun:

thumbs up if you think rainbow sprinkles make everything taste better!

we can’t stop debating who was the best dressed at the emmys last night. what do you guys think?

To sell stuff… their FB post always leads to specific product info on their web site or blog:

getting into a little bit of trouble has never looked so glamorous.

we hate to pick favorites, but we did it anyways. (leading to their % Faves, something they do on a regular schedule.)

whoever said anything about having to wearing boring colors during the fall?

and for their clearance sale: out with the old, in with the new.

And how about these? Wouldn’t you simply have to click through to their message?

we’re hiring, you want in on all the fun?

as you well know: a good secret is hard to keep. well, this secret is out!

Ready for some “voice” lessons? Cruise around their various web presences.

Are there voices YOU hear? Add in the comments, other sites/ blogs that you think do a really good job.

Save

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What every shopkeeper needs before it turns 2013

Posted in Shopkeeping talk, tagged , , on November 30, 2012| 3 Comments »

The gift of more business in your resale, thrift or consignment shop

An early holiday gift to your shop from Auntie Kate

Do you know a shopkeeper who’d like more loyal customers? Customers who are more motivated to stop in and shop more frequently? Who adore the shop? Who brag on the shop, who visit the shop first before any other source?

Does this person need a gift for the holidays?

(more…)

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Free holiday graphics for your blog, broadcast email, web site

Posted in Shopkeeping talk, tagged , , on November 19, 2012| 1 Comment »

A holiday gift for consignment, resale and thrift shops from TGtbT.comHere’s some nifty graphics you could use in your consignment, resale, or thrift shop web site or social media:

Volusion’s Collection has some very nice graphic signage

Christmas Graphics has some nice, basic pix, and they have animated gifs as well (and other holidays too!)

Pixabay is always my first go-to. Easily searched and sorted.

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Spend the next 4 days convincing your shoppers.

Posted in Really good ideas, Shopkeeping talk, tagged , , , , on November 18, 2012| 3 Comments »

What will your shoppers be doing on Black Friday and “Small Business Saturday”? If you are like most consignment, resale, and thrifts shops,

you’re not looking forward to losing your customers

to the lure of the mall, the big boxes, and their “Gift Ideas Under $30” displays of bright glittery things.

Why? Why do you let the “no one shops secondhand for presents” belief stop you (more…)

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