There’s enough time, still, to make your holiday decor in your shop stand out from the crowd.
Here’s some picks from the TGtbT and HTC Pinterest Boards that will wow, amuse, and maybe even start people talking about your shop when (more…)
Posted in Shopkeeping talk, tagged christmas, holidays, resale shopkeeping on November 13, 2017| 2 Comments »
Here’s some picks from the TGtbT and HTC Pinterest Boards that will wow, amuse, and maybe even start people talking about your shop when (more…)
Posted in Shopkeeping talk, tagged christmas, holidays, resale shopkeeping, starting a consignment shop on November 8, 2017|
I was cleaning out files the other day and came across this layout for a quarter-sheet bag stuffer I made up for a nonprofit resale shop I used to volunteer with. Which reminded me how much (more…)
Posted in Shopkeeping talk, tagged christmas, holidays, resale shopkeeping, small business on October 30, 2017|
Posted in Shopkeeping talk, tagged christmas, holidays, merchandising on December 12, 2016| 1 Comment »
Just think. Two weeks from today, that entire area in your shop dedicated to Christmas goods, will have a worth of
So you better start marketing all those cute items with all your jolly holly heart
For example:
Christmas stockings: Sell them as gift wrap! Folks can tuck all sorts of gifts inside, add a tag, and done! Cologne, rolled-up scarves, bottle of wine, slippers, and of course toys, candlesticks, and gift certificates can all be presented in those extra stockings languishing on your shelves. Ditto for Christmas tins, boxes, anything that can hold something else.
Figurines: Add an action figure to a Nativity set, and voilà! a gift for a post-modern hipster. Gather a handful of angels into a box (or that Christmas tin!) and sign it: Give your Christmas hostess the perfect hostess with the mostest gift: a Host of Heavenly Angels!
Christmas ornaments: Fill a cylindrical vase, a country basket, or a trifle bowl with a carefully-chosen assortment of balls, and sell the whole set-up for one price. (If you’re working with consignment goods, this may involve fiddling with who-gets-what once sold… but it’s infinitely better than not selling any of them!)
Christmas attire: Mark it down NOW. Every day it sits, the fewer folks might be interested. 75% off your November-set prices may not be too much. Push it as hard as you do seasonal clearance goods: signage, big SALE hang tags, and so on. Keep the rack full and enticing (you know about the Law of Plenitude, of course.)
Here’s more inspiration to help you make good use of those holiday-specific goods:
Are they frustrated enough to gift-shop in your shop yet?
Try to avoid this December 26 task.
Never ever get rid of twinkle lights. Here’s why.