Auntie Kate’s Law of Plentitude:
“It’s easier to sell one Old Undesireable if you have a good selection of Old Desireables to choose from.”
In other words, your sale racks must look bulging with bargains. Don’t let them get empty, or customers will think they are picked-over. Sure, you and I know they are, but let’s keep mum about that, by making the racks look enticing.
Photo courtesy of retaildetails.com
[…] goods: signage, big SALE hang tags, and so on. Keep the rack full and enticing (you know about the Law of Plenitude, of […]
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