Hi guys…just a quick check-in with my consignment, resale, thrift buddies on a beautiful Sunday. I was searching around for a meaningful message to send to you, before I take off for places non-resale-related (and consisting of palm trees, pure quartz sand and mojitos. Sorry.)EVERYone wants to be associated with a winner.
So here’s today’s task: Take PRIDE in your business. Not only that, but TELL everyone how proud you are to be successful.
After all, you’re successful because your business provides your community with something they want.
Toot your own horn. Don’t hide your light under a bushel.
Why? Because everyone (read: potential shoppers and suppliers) wants to be associated with a WINNER. And if they don’t know that you just opened a second location “because OtherTown deserved the best, too!” or “showcased 10,000 new items last month” or even just “Come meet Stacy, our home-decor advisor and coordinator, who will make your shopping easy, fun, and stylish!”
But they gotta KNOW you’re a winner. So today, as I sip my mojito and stretch out in the warm sun, I’d like to think of you all, furiously listing all the ways and places and reasons you can tell the world that your shop is a winner.
Dreams do come true. So tell them you’re the best consignment, resale, or thrift shop around. And that they deserve the very best, to coin a phrase.
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Good time of year to Visit Other Resalers with your “field notebook” nearby. (If you don’t already have this PDQ from our inexpensive Lunch with Kate series, order it now!)
Auntie Kate The Resale Expert 