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Posts Tagged ‘email’

Great re-reflection: Letting them pass on their prom attire in your consignment shop!You know you need lots of prom dresses, and even more accessories, to make a big splash in your consignment, resale, or thrift shop this year…but

it’s all too easy for your suppliers to forget

that they have such things to pass on to another. It’s imperative that you remind them…and let them know that they can Turn Their Cluttered Closets into Cash as HowToConsign.com says!

Don’t hesitate (more…)

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Don't want your email blown off? Learn to do it right at AuntieKate.wordpress.com

Don’t know about you, but when I open my email, my main mission is

Search and Destroy.

Yes indeed. My main goal while looking at my email is to get my in-box down to a manageable size. So, out goes:

  • The obscure. A subject line which doesn’t say much, for example Special Savings…versus what this emailer was REALLY offering which was Thursday, Friday and Saturday 30% off your purchase… which is MUCH more motivating, don’t you think?
  • The ones who can’t bother to telegraph their intent to me: what would possibly make me intrigued enough to open Something we think you’ll “Like”? To be quite blunt, what YOU think…doesn’t interest me. Remember the WIIFM! How about…You asked for it, We Heard!
  • The boring. Ho hum so what, 50% sale extended thru Sat? I mean, all that tells me is that the sending business is DESPERATE…and goodness knows, I am not so pitiful that I have to shop at a desperate shop, do I? How about…The Sale for Busy Folk?
  • Stuff that doesn’t tell me anything I find useful today. If an email subject line focuses solely on a topic of interest to only a segment of your shoppers, expect the non-targeted to ignore it. New M&D in doesn’t interest those who don’t want M&D (and those who don’t know what M&D is) How about… New M&D and Great Books Too! which offers a wider interest?

Email is not a medium to wax eloquent in.

Say it fast, say it plain, say it so it will either be memorable or so intriguing that the recipient will come back to it. Your goal is to have your recipients read your email. Second best, to have them save it for another, more leisurely day. Worst-case-scenario? You don’t want them to mark you as spam. So make your emails worth their attention.

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Update 3-29-10: Since only 18 entrants participated in this Giveaway, there is no free prize to be awarded. Thank you to those who participated and sorry that there couldn’t be a winner. But folks, read the comments anyway. There’s some valuable info there for us all.

Happy Wednesday! And it’s Wacky Wednesday too…how lucky can we get??

Wacky Weds is our free Giveaway for consignment, resale, and thrift shop owners/ managers.

Consignment and resale shops can use email marketing to build business

This week’s question for consignment and resale shopkeepers, which makes you eligible for our free Giveaway is:

Share with us (as short or long as you like) your experiences contacting your (more…)

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Your little TGtbT.com elf is here to help!

Just a handful of possible broadcast email lines for my resale industry friends to use…

  • Festively frugal
  • More joy for your jingle
  • Baubles & Bling & All Sorts of Things!
  • or (for a childrenswear shop): Bubbles & Slings & All Manner of Things!
  • Unwrap the savings

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Being mindful in resale

It's all too easy to annoy...or be annoyed.Much of the irritation that we brush up upon in the daily life of our consignment or resale shop is caused by overlooking a simple courtesy:

being mindful.

Mindful can mean two things: first, being in the moment, being attentive to what is going on. It’s the attentive part that we can use to (more…)

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