Posted in economics of resale, Shopkeeping talk, tagged perceived value on October 2, 2009| 4 Comments »
Consignment and resale shopkeepers are well-known for being frugal. They want to help their customers get the best buys.
But when is your floor space simply NOT WORTH selling left-overs at 75-80-90% off the price you originally set for them? What about those tired clearance racks, those “dollar bargain” sections, merchandise that 3 or 4 or 8 months’ worth of browsers have passed up? When does your space become (more…)
Posted in Shopkeeping talk, tagged merchandising, perceived value on April 7, 2009| 2 Comments »
You know I preach Add Value don’t Reduce Price. Whether 
you’re a consignment, a buy-ouright, or a donations thrift shop, constantly telling folks you’re cheapest…or you are for today at least with a 20% off everything! sale…simply leads to a “I’ll wait until they mark it down” mentality in your clientele. And when that price reduction effectively erodes your entire profit margin (and then some, in many cases), it’s unsustainable.
You don’t want people to come to your shop (more…)
Posted in Shopkeeping talk, tagged perceived value on August 12, 2008|
I was all excited to see this headline on a blog entry at Design Diva: “Has Shopping Lost its Charm?” on Retail Design Diva.
Posted in Shopkeeping talk, tagged perceived value on July 11, 2008| 9 Comments »
How can the Lipstick Index help resalers?
Estee Lauder has a market indicator they call a “lipstick index”. “We definitely see a spike in lipstick sales when the rest of the retail climate is challenged. It’s the small luxuries that do well. Lipstick offers an easy pick-me-up or splash of color in an otherwise dreary moment….”
It’s thought that a consumer turns to less expensive indulgences, such as lipstick, when she (more…)
Posted in Shopkeeping talk, tagged perceived value on July 10, 2008| 3 Comments »
A large part of perceived value of the goods in a store…any store…is that there WILL be some good goods to buy at a dollar value the shopper wants to pay. If there’s doubt as to whether the shop will have what you want to buy, you’re much less (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 