Are your suppliers rushing in with their spring goods?
Are you getting some bucks out of them while they’re in the shop?
This shopkeeper asked (more…)
Posts Tagged ‘perceived value’
Deja Vuesday: “I can’t seem to turn my consignors into shoppers!”
Posted in Deja Vuesday, Shopkeeping talk, tagged perceived value, selling on March 9, 2010| 2 Comments »
Can your Consignment or Resale Customers Win a Free Party?
Posted in Shopkeeping talk, tagged perceived value, promotions, social networking, word of mouth on March 8, 2010| 3 Comments »
Have you ever been in a cafe or deli where they have a big clear fish bowl where you can 
Drop Your Business Card for a Free Lunch!
You could do something similar…give away a free party!
They get (more…)
Your sales counter speaks to your customers. What is it saying?
Posted in Shopkeeping talk, tagged merchandising, perceived value on February 11, 2010| 10 Comments »
Go ahead. Get out from behind your counter.
Take a look at what your clients see. Does the experience enhance their opinion of your business? After all, your counter is probably more looked-at than anything else in your shop. What’s the lasting impression?
Then, consider (more…)
Blast from the Past: Resale Nudges to Apply
Posted in Shopkeeping talk, tagged customers, perceived value, selling on January 16, 2010|
Social networking is terrific…and fortunately, it’s not limited to the web.What you do in person is where it all starts.
Things you do every day in your shop can build your brand.
A few reminders of stuff you’re probably already doing that might be worth ramping up. Or might be worth discussing with your staff. This Blast from the Past is worth a second look:
Nudge (more…)
Three for GLEE: Delighting Consignment and Resale Clients
Posted in economics of resale, Shopkeeping talk, tagged competition, customers, perceived value, promotions on January 8, 2010| 4 Comments »
What makes your customers and suppliers happy…happier…happiest?
This is a great time of year to think about what would up the joy quotient in your business and to figure out how to do it. After all, January’s not the cheeriest month and folks are hungry for some fun. How can you make your shop the go-to place when your clientele needs a little treat? Here’s three ideas for glee that might get you started:
1. Give them more than they have any right to expect.
Whether it’s a (more…)
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