We all (well, except for some very, very misguided shopkeepers and thrift store managers) know how wonderful maintaining and using a wish list, or a want list, is for our shops’ reputations.
We show our care and concern by “keeping an eye out” for special items our customers crave, we emphasize the personality of a local shop, we beat the big-box stores hands down…and we get to collect contact info too!
Wish lists are wonderful. It helps you sell (you have a ready-made customer, perhaps), it helps you price (just HOW many people want a Bottega Veneta bag?) and it pleases a customer at the same time. Even if all you can do is contact her saying No Bottega Venetas in this week…but there’s a spectacular soft Gucci clutch in caramel I think you’d like, you show your concern and probably nudge her into visiting and into giving your shop great word of mouth.
As important as these aspects of Wish Lists are, there’s another, (more…)
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