Over on Facebook, there’s been a discussion amongst consignment, resale, and thrift shopkeepers about Frequent Buyer Cards and electronic loyalty programs. I was particularly struck by Patty’s remark: (more…)
Posts Tagged ‘promotions’
Word of Mouth… get yourself in her purse!
Posted in Shopkeeping talk, tagged promotions, word of mouth on May 16, 2012| 8 Comments »
Promotional Events for your Consignment, Resale, or Thrift Shop
Posted in Shopkeeping talk, tagged promotions, sea of sameness on March 11, 2012| 2 Comments »
When’s the last time you had an honest-to-goodness, word-of-mouth-worthy promotion in your shop?
Maybe now, with (more…)
Are most of your customers women? Do they support other women?
Posted in Shopkeeping talk, tagged promotions, small business, Thrift on March 1, 2012| 3 Comments »
Are most of your customers women? Do they support other women?
If so, you might wish to encourage them do so, using your consignment or resale shop to help. March 8 is International Women’s Day. Not a lot of lead time for those shopkeepers who haven’t planned ahead, but here are some ways you might use your shop to do some good:
- Suggest donations to the movement, offering your clients an incentive to do so.
- Host a small event, asking for specific donations as an “entry fee.”
- Dedicate a percentage of sales on that day to a worthy charity whose mission is extending a helping hand to women.
- Offer a discount on a purchase to those who bring in a donation on that day. Extend the discount through the weekend, perhaps March 8 to March 11, to allow for word-of-mouth to build your donation.
- Dedicate proceeds from your dollar rack to a women’s charity for that same time period, labeling the rack and spreading the word via your social media.
- Or simply do an attractive display of ODs in your swing shop that you will be donating to a specific local charity.
Get on the phone today to find a clothing or home goods pantry which helps the women of your area if you are not already working with such a group. See what donations would be most useful to them. Tell them what you can do to help. Ask for their assistance in getting the word out and publicizing your event. Even a small contribution from your business and its fans could make all the difference to those in need.
About International Women’s Day.
I {heart} Valentine’s Day all year long in consignment & resale!
Posted in Shopkeeping talk, tagged customers, holidays, promotions on January 15, 2012|
Can you think of a holiday better suited to consignment, thrift and resale shops than Valentine’s Day?
After all, don’t ALL of your customers always say (more…)
What If… you could jump-start your shop’s 2012 business?
Posted in Shopkeeping talk, tagged promotions, resale shopkeeping on January 3, 2012| 1 Comment »
What If…
you thought of your consignment, resale, or thrift shop just a little differently in 2012? Would your shop be more successful? More fun to run? Would you find unexpected supporters and fervid fans if you just approached things a tiny bit differently?
This week we’ll present a few What Ifs for you to consider. And what if you took the (more…)
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